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Friday, July 3, 2009

Real Estate Marketing Tactics - Crush the Competition

By Dr. Matthew Loop

Every time I see the average real estate professional (realtor, investor, mortgage broker, etc...) using the same dinosaur marketing techniques that their former consultants beat into them, I wonder if they enjoy wasting money and getting crappy results. It's undeniable that this economic recession is making it hard for for many people in many areas of life. In fact, consumers are not responding to the traditional forms of advertising like before. Eric Hoffer once stated, "In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!" In a nutshell, it comes down to adaptability. If you are not adaptable and continue to fight the current technological marketing trends, your real-estate business is certain to become extinct.

Here's the low-down: Web 2.0 refers to monster social media sites like MySpace, YouTube, Facebook, Squidoo, Digg, and countless others that have dominated the internet and forever changed the way we communicate. Web 2.0 has also transformed advertising, and there are plenty of fresh real estate clients ready for the taking.

For over two years now I have been putting all my freed-up time and energy into teaching young professionals, and seasoned professionals, my innovative tactics for harnessing the power of Web 2.0. Get 5-10 calls each day from prospective clients and 10-20 new clients through your doors each month without spending one cent on advertising! This is what I have taught my students to do, and you can do the same. Other businesses haven't begun to tap into this power, so you're going to be ahead of the curve.

I've been referred to by many well-known pros as an innovator with proven results. This is why I made the decision to consult other realtors, agents, and investors on how to attain the life of abundance they deserve by harnessing the power of social media and Web 2.0. With the fresh marketing strategies and tricks I unleashed a couple years ago, I single-handedly transformed the real estate paradigms of acquiring new buyers and sellers overnight. On top of that, I've shown the same professionals how to amass residual income by leveraging the web in ways they never thought was possible.

People are now trying to copy my video series, and come up with their own programs by calling themselves gurus and charging ridiculous amounts of money to sell you their useless ideas. This is the fast track to no results, and I'm tired of seeing it. Too many professionals have been pulled into this trap, and it's only made me work harder to teach me students the truth that I discovered. Social media is the wave of the future, and the only avenue to success.

I don't mind sounding conceited by saying that I have completely changed the way small businesses take care of their marketing. After my breakthrough, old consultants have taken note and see that their ship is sinking rapidly, and many are without life boats. Don't wait to see your ship sink too! Get caught up with the times, and ride on the wave of the future by following my expert tactics and secrets.

Here's a trick that you can take advantage of to start getting more attention to your business today. When branding yourself on a Web 2.0 site, tell your personal story in about 6 paragraphs at least. Share the journey of your life and your business, and don't make it too much of a sales pitch. When people can see and get involved emotionally in your story, they're more likely to feel like they know you and want to give you their business. Why do you want to help people? What gives your business the human touch?

Get at least 3 blogs going before you start inviting friends to your profile. This is more likely to keep people on your page as you're building your name and reputation. You'll get these kinds of insider tips and so much more on my 30 "Step-by-step video training series" at the website below. In no-time you'll be navigating Web 2.0 like a pro, and with my instruction, you'll be pulling-in multiple income streams with total ease. And the success won't stop coming!

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